Exposing the Games Agents Play: Part 1 When They Guarantee the Sales Price
Are you thinking of selling your house? Are you dreading having to deal with strangers walking through the house? Are you concerned about getting the paperwork correct?
Hiring a professional real estate agent can take away most of the challenges of selling. A great agent is always worth more than the commission they charge just like a great doctor or great accountant. You want to deal with one of the best agents in your marketplace. To do this, you must be able to distinguish the average agent from the great one. We recommend you interview at least 2-3 Full Time Realtors. Yet interviewing isn't always enough - instead you need to arm yourself with the right information to know when you're being sold a sack of lies.
In this ongoing series we're going to pull back the curtain to some of the tricks that agents use to try to get your business and how to avoid them.
Game 1: "We'll Guarantee the Sales Price!"
One of our biggest pet peeves with certain real estate agents is when they offer "the guaranteed sales" price.
Ads that Guarantee a sale of your home at a price and date that you agree to or the agent will buy your home only guarantee that you will most likely Under Price your home. These ads are a gimmick to get the interview and when people fall for this they aren't getting the best service or marketing value.
If you are interviewing one of these agents then start the interview by handing them a contract and tell them to make their "guarantee" offer now. If the number works for you sell your home to them that night and move on with life. This will save you an hour by exposing the real wholesale value of your home, usually 15-30 percent below the REAL Fair market value.
The best way to know your home's real fair market value is to get a "Pre-Appraisal Review" and a "Total Market Overview" (T.M.O.) from a Full Time Realtor at The Perfecthouse Team. We will provide, at no cost or obligation, a home evaluation that will show your home's Top Dollar Value Range to a lender and our exclusive T.M.O. will show you a value range based on the real time supply & demand actions of buyers. We even recommend after interviewing us that you also interview any other full time Realtor to see their "CMA." The difference will amaze you and you will be armed with all the facts to make a great pricing decision. Our mission is to bring TRUST back into the Real Estate Marketing Process, you will see a list of Every Home that populates and data and where our price opinion comes from.
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